A Different Kind of Medina

Unlike Marrakech or Fes, which boast centuries-old medinas, Agadir’s medina is unique. After the devastating 1960 earthquake destroyed the original old town, Italian architect Coco Polizzi rebuilt a new version just outside the city in 1992.

Today, the Médina d’Agadir (Coco Polizzi Medina) is both a cultural space and an open-air museum. It showcases traditional Berber architecture, artisan workshops, and winding alleys designed to capture the essence of Morocco’s historic medinas—without the chaos of a big city.

Visiting this medina is like stepping into a peaceful village filled with crafts, art, and Moroccan charm, making it one of Agadir’s top attractions.

History of the Medina d’Agadir

• Opened in 1992 by Italian architect Coco Polizzi.

• Built using traditional Amazigh (Berber) techniques: stone, adobe, and carved wood.

• Designed to revive the spirit of Morocco’s historic medinas while offering a cultural hub for Agadir.

Today, the site blends art, heritage, and tourism—helping travelers experience Moroccan culture in a more relaxed setting than the crowded souks of Marrakech.

Best Things to Do in the Medina d’Agadir

1. Wander the Beautiful Architecture

The medina features hand-carved wooden doors, tiled courtyards, and narrow alleys. Every corner is photogenic, making it perfect for travelers who love cultural photography.

2. Visit Artisan Workshops

Local craftsmen create pottery, carpets, leather goods, and jewelry. Watching them work is as fascinating as browsing their finished products.

📌 Pro Tip: Prices are fairer here compared to larger souks, but bargaining is still part of the fun.

3. Relax in Cafés & Gardens

After exploring, enjoy Moroccan mint tea or a tagine in one of the medina’s quiet cafés. The shaded courtyards and fountains provide a tranquil break from the city’s bustle.

4. Shop for Unique Souvenirs

Because the medina promotes traditional craftsmanship, you’ll find authentic, handmade souvenirs rather than mass-produced items. Great for gifts or keepsakes.

Practical Visitor Tips

• Location: Ben Sergao area, about 4 km from central Agadir.

• Opening Hours: Generally 9 AM – 6 PM (varies slightly by season).

• Entrance Fee: Around 40 MAD (check locally for updates).

• Best Time to Visit: Morning for quiet exploration, or late afternoon when light is ideal for photography.

• What to Bring: Comfortable walking shoes, camera, and cash (many artisans don’t accept cards).

Why Visit the Medina d’Agadir?

If you want to experience the feel of a Moroccan medina without the intensity of Marrakech or Fes, this is the perfect choice. It’s calm, organized, and filled with cultural richness.

The Medina d’Agadir is more than a shopping stop—it’s a place to connect with Morocco’s heritage, meet artisans, and soak in architecture that tells a story of resilience and creativity.

For travelers in Agadir, it’s an unmissable cultural attraction.